themailinghouse expands Digital Print capacity
The Mailing House Pty Ltd, one of Sydney’s leading Direct Marketing companies has recently installed a further two high speed laser printers to cope with the increase in demand for variable data print.
Managing Director, Lindsay May in announcing the purchase said, “We have experienced such a significant increase in digital imaging applications, especially with multiple page letters, that we needed to add to our existing equipment”.
The order with Xerox, comprises a DP180 black & white laser and another Docucolour 5000. The Docucolour 5000 produces variable data 4 colour images on most stocks including coated stocks up to 300 gsm and is a welcome addition to our other colour machines.
May said, “We ventured into colour several years ago and the market has just taken off with low volume letter runs and personalised postcards becoming major direct marketing tools.
Digital Marketing Software Upgrade
themailinghouse has announced that they have expanded their range of services to include Digital Marketing. They are currently upgrading their Digital Communications Software to enable clients to include multi channel electronic marketing as part of their fundraising campaigns. This will allow their customers to meet the new challenges faced in an ever changing marketplace.